Search Engine Optimization
In 2007 Google was performing almost 2.7 billion searches per month. That equates to over 2,000 searches every second of every day. In 2010 those numbers have doubled to over 4,000 searches per second.
Why should you care?
A 2007 study by ScanAlert concluded that consumers who purchase products online conduct an average of five searches on that product over a 55 minute time period before making a purchase. That same study concluded that over 30% of those who purchased a product online did so 24 hours after their initial search.
What does this mean for my business?
If consumers interested in your product or service can’t find you on the web, then they will find one of your competitors instead. To make matters worse research also shows that 85% of consumers never go past the third page of their search results. So even if your company is on the internet without the proper promoting you have almost no chance of competing.
How May IT Consulting can help.
Search Engine Optimization (or SEO) is one of our most valuable services available today. In order to achieve the type of organic search results your company needs your site needs to be optimized. Search engine results depend on the quality of information, the interpretation, and the presentation of that information on your website. Each major search engine has it own set of rules and regulations they use to determine a sites relevancy. This is known as search engine compliancy. May IT Consulting will optimize your site to meet the compliancy rules of the major search engines. On page optimization will include
- Reducing page size
- Optimizing image tags
- Optimizing meta tags, and descriptions
- Generation of new quality content
- CSS Clean up and optimization
- Keyword Density
- Analyzing incoming, and outbound links
We will use our own special set of SEO tactics to increase your traffic. This in turn will boost your sites rank, and your company will gain a better organic search position.
Link Building can be considered stage two of your SEO strategy. Link building is the tedious task of building incoming links from reputable websites. May IT Consulting has a network of top ranked blogs, writers, and social posters we utilize to build quality incoming links. Our link building strategy includes
- Optimization of anchor tags (link tags)
- Social Book markinging
- Link placement on hundreds of high ranking blogs, and forums
- Professional Press Releases
- Professional Directory Placement
- Link tracking
- Saturation tracking , and monitoring
The list could almost go on forever. Link building is a tedious time consuming process. However, it also the most important part of any SEO strategy. Link building only continues to pay of more, and more with time. Time invested now will save time, and money on advertising in the future.
Developing Keyword Strategy is an important part of your overall internet marketing strategy, as well search engine optimization. May IT Consultants can help your company develop a strategy for targeting specific audiences that can be converted into customers. This process involves researching search result trends, and finding keywords that fit your business on a local, and national level. Taking those specific keywords and implementing them in a way that complies with each major search engine.
Web Analytics is an important tool for research, and tracking. May IT Consultants will setup tracking tools that can give your business real time data on your visitors. This will allow you to track the progress of your search engine optimization, as well as your internet marketing strategy. Each month results can be analyzed, and your search optimization plan will be tweaked to greater efficiency. Over time your business will experience a greater increase in traffic, better search engine visibility, and more leads from your website.